Work Experience
Larson Communications August 2019 - January 2020
Communications Manager
Communications Manager
- Developed and executed internal and external communication strategies for CEOs and other leaders of government agencies, graduate schools, and charter networks, producing regular communications that clearly and concisely articulated organizational direction and reinforced unity between staff and leadership.
- Collaborated with internal and external partners to develop organizational messaging and identify proactive communications opportunities every four to six weeks to share the client’s work with key audiences through targeted media coverage.
- Spearheaded the development of over 10 new digital and social media client services including strategy design and execution, paid social media advertising campaign management, and email communication support.
- Designed and executed digital marketing campaigns and social media strategies to increase audience engagement and support client goals. This work included the development and execution of a communications strategy for a Chicago school’s #GivingTuesday fundraising campaign that raised over $34,000 within 24 hours.
Carla Befera & Co. Public Relations and Marketing September 2018 - May 2019
Publicity Intern
Publicity Intern
- Crafted press releases, long leads, public service announcements, and other communications to support client publicity campaigns, resulting in coverage from The San Francisco Chronicle, The San Jose Mercury News, and the Bay Area News Group, reaching over 1.7 million readers in the Bay Area.
- Built and edited over 20 web pages that highlighted clients’ unique shows, events, and seasonal announcements and provided marketing content and materials to media contacts.
Bridge Marketing June 2018 - August 2018
Digital Marketing and Branding Intern
Digital Marketing and Branding Intern
- Launched a human-centered, client-focused rebranding strategy across the multi-million-dollar advertising company’s blog, Twitter, Facebook, and Instagram accounts, reaching Bridge’s 55,000 monthly visitors and followers. Pioneered initiatives include the “Humans of Bridge” Instagram series, “A Day in the Life of Interns” social media campaign, and the company culture video.
- Collaborated across the company’s data science, sales, and marketing teams to create marketing collateral highlighting Bridge’s multi-channel services that allow clients like BMW, Mercedes-Benz, and Lexus to reach millions of consumers with data-driven campaigns.
- Copy edited company blog posts, sales decks, marketing collateral, social media posts, web pages, and other written materials from throughout the company.
Monarch School Project June 2017 - September 2017
Communications Intern
Communications Intern
- Created marketing collateral and fundraising materials to raise the $2.5 million needed for the school to support and educate over 350 K-12th grade students experiencing homelessness in downtown San Diego.
- Led projects for over 100 Monarch volunteers to support the school’s work and documented the generosity of volunteers and donors on the organization’s multiple social media accounts.
Beyond the Crossfire September 2013 – June 2015
Director of Publicity, Project Manager, and Executive Producer
Director of Publicity, Project Manager, and Executive Producer
- Developed and executed local and national publicity campaigns for a documentary on how young Americans are combating violence across the country, resulting in over $50,000 in donations; coverage from over 20 local, regional and national news outlets, such as MSNBC; and recognition at the San Diego Latino Film Festival and the White House by the Obama Administration.
- Led a team of 45 students over the course of two years to produce a feature-length documentary, playing a critical role throughout the process from planning and production to the film’s premiere in 2015.
Leadership Experience
Stanford Residential Education September 2017 - Present
Student Staff Member
Student Staff Member
- Served as a community leader and plan events to foster relationship-building and individual academic and personal growth.
- Strategized to ensure noteworthy events were publicized to appropriate student groups on campus.
Transforming Education in Juvenile Detention Centers January 2014 - June 2015
- Researched the state of education systems inside California juvenile detention centers and the current challenges faced by their educators.
- Partnered with the San Diego County Office of Education to find viable solutions to improve education inside San Diego juvenile detention centers to ensure incarcerated students are receiving a first-rate education.
- Collaborated with the Los Angeles Road to Success Academy to document their revolutionary thematic, interdisciplinary project-based learning model that has been proven to lead to substantial student growth.
- Worked closely with both partners to implement the Road to Success Academy’s education model in several San Diego juvenile court and community schools in the 2015-2016 academic school year.
Relevant Skills
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